YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
General Mills is making a nostalgic marketing play by bringing back classic recipes for four of its cereals.
Cocoa Puffs, Golden Grahams, Cookie Crisp and Trix are slated to go back to basics. In recent years, the company has focused on introducing new flavors and attempting to make cereal an appealing snack food in addition to a breakfast item, according to Food Dive.
The company also is introducing the cereal changes with a classic Saturday morning cartoon marathon hosted by 1980s teen star Mario Lopez. The event is scheduled next month.
Read more from Food Dive.
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