Garage sales an education in marketing

Top marketing strategists employ all kinds of cutting-edge technologies to help their clients capture customers who are increasingly accustomed to a digital shopping experience.

So it only makes sense that some of the best strategies for building a strong, profitable business model would be learned at a garage sale.

In a column for Bloomberg Businessweek, marketing and promotions expert Steve McKee shares what he learned about attracting customers and turning a profit from hosting a humble garage sale. The No. 1 lesson? Value is in the eye of the beholder, so make sure they’re seeing what you want to sell.

Read more from Bloomberg Businessweek.