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Gannett strikes deal with sports betting company

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Newspaper owner Gannett entered a first-of-its-kind deal with a sports betting company.

The five-year deal worth more than $100 million calls on Tipico USA Technology to provide sports betting odds for Gannett’s sports content. Gannett will embed a button or icon for Tipico in its sports content and receive a referral fee for traffic from first-time bettors.

Gannett owns more than 200 sports websites. It's also the owner of the Springfield News-Leader.

Read more from Reuters.

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