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Game company makes $71,145 on Black Friday by selling nothing

Posted online November 30, 2015 | 12:32 pm

During Black Friday, Cards Against Humanity played a prank that paid off.

The so-called "party game for horrible people" suspended all other sales except for a $5 package that delivered absolutely nothing.

Cards Against Humanity's founders revealed that this stunt made the company $71,145, with 11,248 giving $5, and 1,119 people giving more than that.

Read more from Business Insider.

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