YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
The owner of Fruit Stripe gum is discontinuing the decades-old brand.
The gum sold since the 1960s is known for its fruit-inspired flavors and zebra-print product.
"We considered many factors before coming to this decision, including consumer preferences and purchasing patterns – and overall brand trends for Fruit Stripe Gum," said a spokesperson for Ferrara, Fruit Stripe’s owner.
Read more from CNN Business.
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