Fruit Stripe gum to be discontinued

The owner of Fruit Stripe gum is discontinuing the decades-old brand.

The gum sold since the 1960s is known for its fruit-inspired flavors and zebra-print product.

"We considered many factors before coming to this decision, including consumer preferences and purchasing patterns – and overall brand trends for Fruit Stripe Gum," said a spokesperson for Ferrara, Fruit Stripe’s owner.

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