Fossil releases 'Instagram Husband' follow-up

Springfield comedians are behind the marketing campaign for Fossil’s new Q Hybrid Smartwatches.

The video, “Just Husbands,” tells the story about how the new watches, which have a selfie button, can ease the plight of the so-called “Instagram Husband,” a term made famous last year by a viral video of the same name created by Jeff Houghton of “The Mystery Hour.”

The new Fossil video released Oct. 28 features several of the same crew and had over 11,600 views on YouTube this morning. The ad features former “Instagram Husbands” living new lives now that they don’t have to take selfies of their wives.

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“Instagram Husband” now has more than 5.7 million YouTube views, and the hashtag #instagramhusband has been used some 92,000 times on Facebook.

Frank Gonzales, producer and operations manager of Springfield late-night TV show “The Mystery Hour,” said the video has 20 million additional views on Facebook from fans downloading the video and uploading it themselves, a practice called freebooting.

The Fossil ad is the second for the “Instagram Husband crew.”

The group’s 7-Eleven ad dubbed “Food for Eating,” filmed about six months ago, has resulted in 99,000 views. It promotes the Dallas-based chain’s sandwiches and Big Gulps.