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Ford wants to get rid of new-car smell

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Ford Motor Co. filed a patent application for an odor-removal process.

The reason, according to the Detroit Free Press, is Chinese consumers find the smell of new cars unpleasant.

“Unpleasant interior smell/odor remains the top industry problem in that market,” said Brent Gruber, senior director of global automotive at J.D. Power. “To put that in context, it is nearly double the problem rate of the second-most prevalent problem, excessive fuel consumption.”

Read more from USA Today.

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Cliff Nurnberg

I've read 2 articles this morning. Both have to do with understanding your customer's culture instead of offering a boiler plate or a perceived solution. I thought this one boiled it down concisely. Funny too, I drove friends to an event this weekend and one was amazed our 6-year old car still had the "new-car" smell. Who knew that wasn't universally desirable thing.

Monday, November 19, 2018
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