Fastbreak Sports enjoys strong sales

The store has experienced double-digit gains every month this year, and owner Bob Malina expects that to carry on through Christmas.

“The whole year’s just been outstanding,” Malina said. “The (St. Louis) Cardinals winning the World Series has helped a bunch. The (National Football League) is still real strong. I just don’t know if it’s the new product selection we have in or what, but everything’s just been real solid.”

Monthly sales from July through November, in chronological order, have been up 29 percent, 20 percent, 58 percent, 76 percent and 78 percent over last year, he said. October sales, for example, were about $70,000, up from about $40,000 in 2005.

The boom has allowed Malina to increase his work force from four to 10 and open a second temporary mall location near JCPenney to accommodate holiday traffic.

See SBJ’s Dec. 4 issue for more on this story.