Ever-so-slight increases in Springfield hotel room sales, occupancy rate and revenue per available room in 2010 did not translate into upticks in passengers at Springfield-Branson National Airport, according to year-end statistics released by the Springfield Convention and Visitors Bureau.
Airport passengers spiked in July (84,152) and June (81,138), but that couldn’t offset May, during which total passengers plummeted by 13,887 compared to the same month in 2009.
Hotel room sales in 2010 reached $72.58 million, up from $72.53 million in 2009.
Personal traffic to the CVB tourist information centers also dropped in 2010, apparently replaced by visits to
www.springfieldmo.org, the CVB’s Web site.
Each of the three CVB tourist information centers reported drops in traffic during 2010, but more than a half-million Web site unique visits were recorded.
Flat, the New UpSpringfield hotels posted small gains in key statistics during 2010.
- Down 0.78%: 2010 Average daily rate, $65.87
- Up 0.49%: 2010 Revenue per available room, $32.73
- Up 0.06%: 2010 Room sales, $72,580,301
Airline SlideSpringfield-Branson National Airport enplanement and deplanement figures for 2010 dropped by 15,520 passengers.
2010: 796,251
2009: 811,771
Change: down 1.9%
Trickle-in TrafficAs walk-in traffic slowed, more than 541,000 Web site unique visits were recorded.
Tourist information center, 3315 E. Battlefield Road 2010: 20,504
2009: 29,902
Change: down 31.4%
Airport visitor information center, 2300 N. Airport Blvd. 2010: 22,901
2009: 23,919
Change: down 4.3%
Jordan Valley Park information center, 815 St. Louis St. 2010: 897
2009: 1,083
Change: down 17.2%
Tourist inquiries by phone and online 2010: 77,362
2009: 61,693
Change: up 25.4%
Source: Springfield Convention and Visitors Bureau President’s Report[[In-content Ad]]
