Fans call to #BoycottHershey after import ban

Thanks to Hershey Co. (NYSE: HSY), British chocolate lovers will have to cross the pond for a sweet treat – and they aren’t happy about it.

CNN reports, Let's Buy British Imports, one of the nation's top distributors of popular food brands from the UK, South Africa and Australia, agreed last week in a settlement with Hershey to stop selling confections such as Maltesers and Toffee Crisps to stateside retail outlets and restaurants.

Enter the hashtag #BoycottHershey. The ban spawned numerous tweets such as: “21st century capitalism: Someone does it better than you? Don't compete with them, ban them. Shame on Hershey’s,” via @ThomasAzarlll.

The settlement stems from an August lawsuit in which Hershey claimed trademark infringement because some British candies have similar packaging which could be “misleading” to the consumer.

The ban also includes UK-made Cadbury products and Kit Kat bars, which differ greatly from their American cousins. According to CNN, to qualify as milk chocolate by UK law, a product must contain at least 20 percent cocoa and milk solids and at least 25 percent fat. In the U.S., the required percentage in both is less.

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