Facebook introduces new shopping features

Facebook's latest strategy to get users to purchase items on its platform involves transforming News Feed ads into a virtual store window for advertisers, as well as creating a dedicated "Shopping" News Feed.

"After clicking on an ad, people will see a fast-loading, full-screen experience where they can browse through a variety of products, before going to the retailer's website to purchase," Facebook officials said of the new features.

The final payment would not be made directly on the Facebook platform.

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