Epic Strategies brings on equity partners

John Scroggins: Addition of partners is part of Epic’s long-term growth strategy.

Karen Frost comes to Epic from Gatesman.

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Springfield digital marketing firm Epic Strategies LLC is drawing on former executives of businessman Bob Noble’s suite of companies to form its own leadership team.

Epic founder and President Nathan Adams made John Scroggins and Karen Frost equity partners in the business, Scroggins said.

“We both have a stake in ownership,” he said via email, declining to disclose percentages. “The new partnership is part of Epic's long-term growth plan.”

Scroggins, who formerly was vice president and editor-in-chief of Noble’s The Food Channel and has a career in public relations, became an equity partner in August after joining Epic as a consultant earlier in the year. He’s now senior vice president of strategy and planning.

Frost was hired in October as partner and senior vice president of creative services, Scroggins said. She most recently was vice president and creative director for the Springfield office of Gatesman Inc., which purchased Noble Communications Co. in 2017. Before that, Frost held the same role for Noble Communications, according to her LinkedIn profile.

“We’re thrilled to add these strategic growth partners to the Epic team,” Adams said in a news release. “They add substantial depth of expertise to the agency’s current clients and solidify our regional and national growth objectives.

“Frost takes our creative, digital and social offerings to the next level, while Scroggins’ focus on strategy and the psychographic trends and the insights motivating today’s consumers will be invaluable.”

Epic plans to add two more partners to complete its leadership team. One would lead client service and the other would focus on new business development, according to the release.

Earlier this year, Epic announced it was working with CultureWaves LLC, a Noble venture, on the Whysdom advertising platform.