Entrepreneur, former journalist launches AI company

A journalist-turned-entrepreneur has added a new company to his portfolio.

Jacob Brower said May 13 was the official launch date for What’s Likely, an artificial intelligence model designed to deliver the percentage-based likelihood of success for business and life decisions.

Brower, who previously opened Archer’s Bow Media and Marketing LLC in 2018 and ABM Strategies in 2021, said he developed What’s Likely as a custom web-based solution based off existing AI models, with data he's collected over several years as a marketer and consultant feeding it.

"It's the data and the human element that makes this run. The way I see it is I'm the cook, the data is the ingredients and the AI's the pan," he said.

Brower, whose journalism background includes serving as publisher and editor of The Monett Times, said he would interview What’s Likely clients to give the AI model as much information as possible on upcoming decisions. What's Likely is designed to deliver the percentage-based odds on the best decision for a problem the client is facing.

"The model's surprisingly reliable if somebody has thought through their situation well," he said.

Brower declined to disclose startup costs, noting expenses are tied in with the books of Archer’s Bow Media and Marketing. While he said What’s Likely and ABM Strategies are separate companies, they operate under the umbrella of Archer’s Bow.

The newly launched What’s Likely does not yet have clients, said Brower.