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'Elf on the Shelf' now 11M elves strong

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Since launching in 2005, "The Elf on the Shelf: A Christmas Tradition" storybook has sold more than 11 million copies.

The books comes with a pixie elf doll, who sits in various places in the house to report back to Santa.

This month, the elf will appear in the annual Macy's Thanksgiving Day Parade in New York for the sixth time.

Read more from CNNMoney.

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