YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
“I’m a huge believer in Public ReIations. I’m also a huge believer in junkyard dog publicity. I unabashedly call myself a junkyard dog,” says Lisa Rau, Director of PR/Publicity for Silver Dollar City Attractions and Herschend Family Entertainment Corporation, “I go after opportunity.” She says it’s really important to be creative when building your public relations platforms. Facts don’t make a connection with your audience. You have to find reasons why customers should care about your product or service. Find ways to get more exposure.
Rau was one of the featured speakers at the Brandwich marketing event sponsored by Springfield Business Journal and Revel Advertising.
Duration: 1:48
A safe room and classroom addition at Willard Central Elementary School will be used by the music, arts and athletic programs for a district that had 4,536 students last year, according to Missouri Department of Elementary and Secondary Education figures, but school officials say enrollment is projected to grow.