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Downtown businesses offer cross-promotional discounts

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The Downtown Springfield Association has launched the “Downtown R&R – The Downtown Difference” campaign that partners downtown retailers and restaurants to offer cross-promotional discounts.

Beginning June 1, shoppers who make a purchase at a participating retailer will receive coupons for its corresponding restaurant, and vice versa, according to Kathryn Vicat-Dlabach, DSA/Historic Walnut Street Association development and festival assistant.

So far, partnering businesses include:

• Fitzwilly’s Gifts & Antiques and The Coffee Ethic;

• Indie and Riad;

• Shae Belle and Hickok’s Brewery;

• Global Fayre and Bailey’s American Grille;

• Pastiche Design & Décor and Mille’s American Café;

• Staxx Apparel and Bruno’s Italian Restaurant; and

• The Moxie Cinema and Marco’s Pizzeria/Bugsy Malone’s.

The campaign runs through the fall. After about two months, the association will assess the program and consider rotating other businesses into the campaign, Vicat-Dlabach said.

The association has more than 100 members.

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