YOUR BUSINESS AUTHORITY
Springfield, MO
YOUR BUSINESS AUTHORITY
Springfield, MO
Dos Equis is reviving “The Most Interesting Man” advertising campaign after a decade.
The ad campaign's revival follows a drop in sales last year for the Heineken-owned Mexican lager.
“The beer category as a whole has had a tough time,” said Alison Payne, chief marketing officer of Heineken USA.
Read more from CNN.
This installment of Springfield Business Journal’s Architects & Engineers Project Report showcases 26 endeavors by area design and engineering professionals.
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