YOUR BUSINESS AUTHORITY
Springfield, MO
Domino's Pizza is getting a makeover that includes a short new jingle by singer-songwriter Shaboozey and a brighter look.
The brand refresh, which the restaurant chain announced Wednesday, is the first update to Domino's look in 13 years. It includes newly designed aprons and hats for store employees, as well as a promotional T-shirts, set to arrive in November. Revamped pizza box designs will be rolled out immediately, according to a company spokesperson.
Tying the refresh together is a new font called "Domino's Sans" and more vibrant versions of company's blue and red colors, which will appear across Domino's branding online and in stores.
The new look is part of Domino's effort to connect with younger audiences "across an ever-changing consumer landscape" the spokesperson told CBS News.
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