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SBJ editor Eric Olson, right, interviews Dapper owner Sean Brownfield.
SBJ photo by Wes Hamilton
SBJ editor Eric Olson, right, interviews Dapper owner Sean Brownfield.

Dapper partners with plastic surgeon on hair treatment

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Dapper owner Sean Brownfield entered a partnership with Springfield plastic surgeon Dr. Bharat Shah to launch a hair treatment service at the barbershop.

Brownfield — this morning’s guest for Springfield Business Journal’s 12 People You Need to Know live interview series — said he two months ago finished a room at his downtown shop for the Capillus system. The machine that’s already in place is essentially a hat with lasers designed to help customers regrow their hair.

“If there is a follicle, if you do feel little spiky hairs, we can actually encourage those to regrow in a healthy pattern,” Brownfield said. “Guys that are getting thin and have a thin spot on their crown, maybe a heavy recession like what I’ve got, it’s going to be amazing to see what happens with this laser therapy that we’re providing. The results have just been incredible.”

Brownfield said the service will launch when the Dapper app is updated to allow customers to schedule times for the 12-week process, during which customers would receive 36 treatments at a pace of three times per week. The app accounts for 87 percent of Dapper’s appointments, he said.

Brownfield said the Capillus system would be a value-add for Dapper’s members — of which there are 367 — and cost $35 per treatment for nonmembers. He sees the procedure as a natural extension of the barbershop’s goal “to create a full, healthy, good looking head of hair.” It’s also necessitated by the amount of men who experience hair loss, he said.

“I’ve cut, I don’t know, probably 20,000 heads of hair, of which at least 60 percent of those generally have some hair thinning,” Brownfield said. “You may not think about guys getting super emotional as their hair starts to thin, as they start to lose their hair, but it becomes highly emotional.

“It’s a very rewarding thing for me to create an avenue for them to have access to these things.”

The partnership with Shah means customers also will have an inroad to the plastic surgeon’s services, which include injection and topical treatments.

“Sean’s come and watched procedures,” said Shah, who was in the audience this morning. “I’ve never seen anybody in this whole area that’s put that kind of effort into this.”

Brownfield said the partnership came about after he spent time researching best practices at other barbershops around the country.

“I have not seen anything on a nationwide basis, any other barbershop that’s got anything like this,” he said.


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