On National Coffee Day, the Springfield Convention & Visitors Bureau today launched a marketing initiative designed to shore up sales at local shops.
The Ozarks Coffee Trail promotion allows participants to receive a commemorative coffee mug by checking in and making qualifying purchases at 10 or more of the 14 participating businesses over the next year, according to a news release. Purchases are tracked through the use of a four-digit code.
“Themed trails are a fun way to get locals and visitors out and about so they see more of what the city has to offer,” said Megan Buchbinder, marketing director for the CVB, in the release. “It also is a great way to show support to our local businesses and encourage people to try something new.”
There are 14 participating businesses:
• Big Momma’s Coffee and Espresso Bar;
• Brick & Mortar;
• Classic Rock Coffee Co.;
• Coffee Ethic;
• Copper Canyon Coffee Roasters;
• Country Girls Espresso;
• Dancing Mule Coffee Co.;
• Echelon Coffee;
• Eurasia Coffee Co.;
• Mudhouse Coffee;
• Mug Shots Coffee;
• Scooter’s Coffee;
• Seattle Roast Coffee; and
• Travellers House Coffee & Tea.
Ozarks Coffee Trail is seeking to boost business for coffee shops in the same way the CVB's Ozarks Tap and Pour Craft Beverage Tour has promoted local breweries, distilleries and wineries since 2018, according to the release.
CVB spokesperson Susan Wade said the Ozarks Tap and Pour Craft Beverage Tour has had 487 sign-ups and 2,164 check-ins since it opened this year on June 1.
"Every Tap and Pour participant tells us they have seen an increase in business and that's why they renew each year," Wade said via email.
Wade said companies that participate in the events pay $500 per year, which gives them a listing in the upcoming Springfield Guide, its mobile program and a page on the CVB website.
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