Creative studio adds office roller coaster in Sweden

Swedish creative studio The Great Exhibition has debuted an indoor roller coaster at its office in Stockholm.

The roller coaster, which is roughly 164 feet long, is called The Frontal Lobe.

"I know absolutely nothing about algorithms or data, but I know a lot about living – and living is about experiencing things and collecting strong memories," said Petter Kukacka, founder and creative director of The Great Exhibition. "That's the idea we're trying to work with, both in the roller coaster and in all of our projects."

Read more from Creative Boom.