Creating Content Consumers Want to See

“I think social media has changed everything,” says Brandon Goodwin, co-founder and executive producer at Blend. Goodwin says he sees a trend of brands putting more of their personality into online video content. He says the challenge is creating content viewers want to see rather than bombarding them with advertisements. Goodwin says clients now want shorter videos to accommodate consumers decreasing attention spans. Serve your audience, don’t demand their attention.

Duration: 1:58