Creating A Sense of Family Lends to Company's Culture

Creating Culture

Edwin "Cookie" Rice Jr., CEO of Ozarks Coca-Cola/Dr. Pepper Bottling Company talks about why he believes in treating employees like family. He says this translates into employees treating customers like family and how everyone benefits from that. He also discusses how that feeling of being part of a family has led to loyalty and longevity from many employees and how that also contributes to the culture of a company.