Cream of Wheat to remove Black chef image from packaging

Cream of Wheat parent company B&G Foods said the image of a smiling Black chef would be removed from the product's packaging.

“While research indicates the image may be based upon an actual Chicago chef named Frank White, it reminds some consumers of earlier depictions they find offensive," B&G officials said in a statement. "Therefore, we are removing the chef image from all Cream of Wheat packaging."

Several companies have retired racial imagery from their branding amid the Black Lives Matter protests. Mars Inc. recently announced the name change of its Uncle Ben's rice brand to Ben’s Original.

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