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Crayola joins adult coloring book craze

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Crayola is jumping on a new trend: selling coloring books geared toward adults.

Dubbed "Color Escapes Adult Coloring Kits," the nearly $23 offering includes 50 colored pencils, 12 markers and 12 pages filled with geometrical optical illusions.

According to USA Today, the adult coloring book market has become increasingly popular over the last few years.

Read more from USA Today.

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