Consistent Marketing

 “Marketing for a company can be very interesting, in the sense that it’s hard to stand out in the crowd from everyone else,” says Alisa Lawler, Vice President of Marketing and Business Development for CU Community Credit Union. Lawler says if there are many products like yours, you must be consistent in your branding and your voice to differentiate your product or service. “Sometimes, when we feel like our message is old and tired and we’ve heard it so many times, it may be the first time that a consumer actually heard it, so be consistent,” Lawler says.