The TLC Properties logo is a familiar sight to anyone who’s been in Springfield over the last 30 years. But recently, the founders decided to incorporate Coryell Collaborative Group (CCG) as an overreaching organization in an effort to strengthen the brand as it grows into a multi-state region.
“We put a lot of effort into branding, but we had all these other companies that worked to support that operations component. We decided to bring all five of those elements under one umbrella and call it the Coryell Collaborative Group to make us stronger as we move into other cities and also Arkansas and Kansas,” says Sam M. Coryell, president of CCG.
Coryell says, even though each of the five components are economically autonomous, the consolidation has created a unity of culture with an eye to moving into those new markets. “We want everyone that works for us to feel that they’re a part of Coryell Collaborative Group,” says Coryell. “Creating this foundation is going to make the product easier to control and growth happen much more smoothly when we do move into other markets. This ensures we’ll continue to preserve the same high standard we’ve held in Springfield for 30 years.”
“With this change, we’re really building on the idea of teamwork,” says Coryell. “All five of these companies had a different workforce and we really wanted to create this feeling that they were all part of something bigger. I knew we could restructure and really work together better.”
Coryell Collaborative Group is comprised of:
“We have a system here where we control the product from the time we buy the land, build it, service it and someday sell it,” says Coryell. “We never lose control of the product and we don’t ever have to outsource to some other operator that maybe won’t take care of the customer the way we want them to.”
“I feel the transition to CCG has impacted our staff by helping everyone understand the bigger picture,” says Jenna Miller, director of operations. “Everyone has a better understanding of the entire process, from land acquisition to leasing and maintaining the properties for years to come. It helps us take greater pride in what we do on a daily basis knowing the impact it will have on us in the future.”
“When we collaborate with the architects and engineers we’re always thinking about the customer,’’ says Coryell. “We don’t ever lose our values in any phase of a project and I think the customers can feel that. I feel like that’s been a secret of our success that we really hadn’t truly harnessed until now.”
3811 South Weller Ave., Suite A-101
Sam M. Coryell, President;
Richard Smith, CFO;
Jessi Whitten, COO;
Dan Coryell, TLC Realty Managing Broker Associate
Year Founded: TLC Properties – 1988
Coryell Collaborative Group – 2019
Number of Employees: 133
Product or Service: Multi-Family Housing Property Management, Construction, Development, Unit Restoration, and Real Estate Sales and Purchasing
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