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Community Focus and Cooperation Bring Accolades

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“We have a saying in our company that ‘People join Keller Williams for the training, they stay because of the culture,” says team leader Travis Lathrop. “Our culture is the biggest secret to our success. Our culture is focused on growing our agents.”

When they talk about having a unique culture at Keller Williams, they’ve got some proof to back it up. Recently, Indeed gave Keller Williams (KW) their #1 Workplace Culture award and Forbes listed KW as a Top 15 Great Place to Work. The company’s culture has even been studied at Harvard and Stanford. That journey to become a culture-focused company has evolved over time.

“Imagine being able to walk into the office of two of the top agents in the entire United States in closed units and ask them anything,” says Lathrop. “That is exactly what happens every day here with all of our agents. Our agents help each other grow. We don’t believe that there are very many secrets in this business. Real long-term success comes from time on task and a dedication to putting in the work.”

“We proudly display our mission, vision, values, beliefs and perspective throughout our building, and we talk about them constantly with our agents,” says Lathrop. “We’re simply not willing to compromise on any of these just to make money.”

Cooperation Over Competition
Lathrop also says the KW attitude is cooperation over competition. “We don’t view other agents as our competitors. We believe in helping each other and coming from contribution. Our profit share model rewards this type of effort. It’s not uncommon to see our top agents taking time out to teach classes and help train other agents.”
 
“We talk a lot about being a member of the KW family, and that’s not just our agents, it extends to their families and our vendor partners as well,” says Lathrop. “When someone needs help, we answer the call.” The company created a nonprofit called Springfield Cares and encourages agents to donate out of each transaction. Last summer, KW held a golf tournament and raised over $10,000 to help four agents’ families with medical expenses.
 
Community
Keller Williams also promotes and practices community involvement. Every year on the second Thursday in May the local office closes in order to serve a local non-profit organization. Lathrop says the event, Renew Energize Donate or RED Day, is now the most anticipated and highest attended the event each year.

“Every year hundreds of people show up in red shirts and donate their time and money,” he says. In 2018 the team transformed Rare Breed with new paint, new walls, new office equipment and other amenities. In 2019 money was raised to build a house in Eden Village and over 100 agents spent an entire day landscaping all the homes. The total value of time and donations is well over $50,000 each year.  


“RED Day is a part of our culture and displays the extraordinary effect a company can have when individuals come together to work as a team for the greater good of everyone,” says Lathrop. “Whether it’s serving our communities or serving our planet, a culture of doing more than just selling real estate defines us as a company.”
 
 “At Keller Williams, we care about you, your family, and your business,” says Lathrop. “If you want to be a part of a great culture that teaches you how to build a profitable business, then KW should be at the top of your list.”

Keller Williams Realty
• 2925 E. Battlefield, Ste 111, Springfield, MO 65804
• 417-883-4900
kw.com
• Service: Real Estate

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