Communicate clearly, focus on news value

The best way to get media coverage is to communicate clearly with the media. That is done by providing pertinent information in a concise manner. One of the best ways to get media attention is through a good news release.

The news release. A good news release contains answers to the five Ws and H the essential questions of journalism: Who? What? Where? When? Why? and How?

?The most important "who" on the news release is the person it is about, if the subject is a person. The second most important "who" is the contact person the individual who has further information about the topic of the news release.

We need to talk to the person who is the most informed and conversant on the topic in question