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Coca-Cola revives Surge soda

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Coca-Cola put a limited supply of its discontinued citrus-flavored drink Surge up for sale on Amazon Monday, CNNMoney reports.

Coca-Cola spokeswoman Sheree Robinson told CNNMoney that the listing is just a test to see how the large cult-like fan base of Surge will translate to sales.

According to CNNMoney, Coca-Cola unveiled the citrus-flavored soda in 1996 as an answer to Pepsi's Mountain Dew. Surge, which couldn't compete and was taken off shelves in 2001, has since developed a cult-like following.

This is the first time Coca-Cola is selling a brand online-only, and this could be the way it sells other niche brands, Robinson told CNNMoney.

Coca-Cola has no immediate plans to bring other drinks out of retirement.

A 12-pack of 16 oz. cans of Surge costs $14 on Amazon, and on Monday the product was listed as temporarily unavailable.

Read more from CNNMoney.

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