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Coca-Cola discontinues Odwalla brand

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Coca-Cola is shutting down its Odwalla juice and smoothie brand at month's end.

Coca-Cola purchased the Odwalla brand in 2001.

John Hackett, president of Coca-Cola's Minute Maid business unit, which includes the company's juice brands, said the decision about Odwalla was made "given a rapidly shifting marketplace and despite every effort to support continued production."

Read more from CNN Business.

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