Chicken Fries find permanent roost at Burger King

Burger King announced that its on-again, off-again Chicken Fries have been added to the permanent menu, and should now be as safely ingrained in Burger King's menu as the Whopper.

According to USA Today, the food item - chicken strips shaped like giant french fries - have played hide-and-seek on the No. 2 burger chain's menu for the last several years.

"I'm not sure there's anything similar to Chicken Fries with regards to a pop cultural following," said Eric Hirschhorn, chief marketing officer of Burger King North America, in a phone interview. "The passion for this is like the launch of the iPhone."

Read more from USA Today.