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Chick-fil-A to launch entertainment app

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Chick-fil-A is launching an entertainment app.

Chick-fil-A Play is slated to debut on Nov. 18 with original animated shows, scripted podcasts, games, recipes and e-books.

"We've been paying attention to some research and conversations we've had with families that are our customers, and insights bubbled up that content and games are both adjacent to mealtime," said Dustin Britt, Chick-fil-A's executive director of brand strategy, entertainment and media.

Read more from CNBC.

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