Chick-fil-A is reinventing itself

Keep your politics to yourself – that’s the new message coming out of Chick-fil-A’s Atlanta, Ga., headquarters.

Business Insider reports the fast-food chain, famous for its crispy chicken sandwiches and its founder's staunch Christian faith, is embracing a new, more inclusive culture.

"We are not a political organization. We are not a social change organization. We are a restaurant," said David Farmer, Chick-fil-A's vice president of menu strategy and development.

The company has warned all franchisees against speaking out publicly on their personal political beliefs or anything that might “blur the line” between their private and public roles. It's a stark contrast to the founder's son, Dan Cathy, who set off a firestorm of controversy in 2012 when he said the company was "guilty as charged" for backing "the biblical definition of a family."

The move is part of a company goal to rank with fast-casual chains such as Shake Shack and Chipotle, instead of more traditional fast-food chains like McDonald's and Burger King.

According to Business Insider, Chick-fil-A says its systemwide sales topped $6 billion in 2015.

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