Cambridge Analytica could be reborn as Emerdata

The firm at the center of the Facebook data scandal could be reborn under a new name.

Cambridge Analytica may rebrand as Emerdata despite filing for bankruptcy and announcing a closure.

“It’s like the Hydra beast of Greek mythology – you cut one head off and another one grows. I think it will be business as usual for Cambridge Analytica but under a different name," said Damian Collins, the chair of the U.K. parliamentary select committee for digital, culture, media and sport.

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