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C-Street gains furniture, home decor shop

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A year after opening a warehouse near downtown Springfield, Beautiful Fight Woodworking LLC has stretched out into retail space on C-Street.

The furniture and home decor shop opened Saturday at 301 W. Commercial St., and it’s staffed by owner Heather Dyer and wife, Brittany Dyer. The couple launched the business in 2015 as a home-based operation, before transitioning to commercial space in July 2019 at 1315 W. College St.

“We didn’t really know what to expect,” Brittany Dyer said of the new shop’s opening day. “We had a line at the door starting at 9:30 a.m. and that was really exciting.”

The Dyers said the 5-year-old business is on pace for its best year yet. Heather Dyer said Beautiful Fight is tracking for around $240,000 in revenue, not including future retail shop sales. In 2019, revenue hit an all-time high of $165,000, according to past Springfield Business Journal reporting.

“Hopefully, our retail store pushes us another $50,000,” Heather Dyer said. “So maybe we’re ending the year around $300,000, but we’ll have to hustle and see.”

Beautiful Fight is maintaining its 4,000-square-foot warehouse on College Street, with Lainie Vicat as manager. The Dyers are trading off time working in the warehouse and 1,500-square-foot retail shop, which is open Friday through Sunday. In March, the couple first announced its C-Street plans.

The shop is next door to clothing retailer A Wench in the Gear, which moved in January to the east side of the building. Heather Dyer said the two shops eventually will be split into suites but currently share the same address.

Brittany Dyer said they spent around $2,500 in renovations for the C-Street shop, noting they tackled the work themselves and finished within a month. The couple is on a one-year lease for undisclosed terms with C.C. Guice, who owns the building and A Wench in the Gear.

The shop focuses on custom farmhouse-style furniture and home decor items, such as coffee tables, benches and shelving. All products in the shop are available for same-day purchase or delivery, the Dyers said.

An originally planned May opening was delayed due to COVID-19 concerns, Brittany Dyer said.

“We knew the community wasn’t quite ready yet because of COVID and the severity of it,” she said. “It’s still severe now, but there’s more understanding of the best way our community can still be open and involved in a safe manner.”

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