Two decades into its existence, a Nixa-based residential and commercial contractor had its best revenue year yet in 2020 amid a worldwide pandemic.
It’s part of several years of financial and physical growth for Xtreme Exteriors Roofing & Siding LLC, say husband-and-wife owners Hunter and Summer Lampe. The company, which started in 2001, added a Rogers, Arkansas, office in 2018 and a third location last year in Shawnee, Kansas. Revenue was growing roughly 6% for the previous five years, Summer Lampe says, until last year resulted in a 10% increase.
“We had one of our best years during COVID,” she says, noting revenue hit an all-time high of $7.5 million. “We’re not sure if it’s just people being home, or if it was stimulus or change of jobs. But they’re really spending money on fixing their homes up.”
While the revenue exceeded expectations, the Lampes say growing the business was a calculated plan once the pandemic arrived.
“When COVID hit, I decided we were going to go after our market a little harder,” Hunter Lampe says. “I figured people were going to be home looking at their houses.”
The company’s annual advertising expenses, typically 5%-7% of its budget, were increased to 10%, resulting in a $79,000 spend, Summer Lampe says.
Xtreme Exteriors provides installation services for siding, roofing, gutter, soffit and fascia, as well as replacement windows and doors for construction projects. It also handles repair and remodeling work for homeowners, property managers, contractors and commercial developers. While commercial jobs take the company’s five crews all over the country, much of its residential work is in Missouri, Arkansas, Kansas and Oklahoma, Hunter Lampe says.
The company’s past Springfield commercial work includes Volt Credit Union, Vue on Walnut apartment complex and Philadelphia-based discount store Five Below Inc.
Hunter Lampe estimates Xtreme Exteriors has worked on around 500 apartment buildings in its 20 years.
“We do a lot of new multifamily, and we are really heavily into the market of property management companies,” Summer Lampe says, pointing to clients The Wooten Co., TLC Properties and Canyon View Properties LLC. “We do a lot of maintenance for them.”
The offices in Arkansas and Kansas are intended to better serve out-of-state areas, Hunter Lampe says. While work currently is 70% commercial, the Lampes say the residential piece of the pie is growing. The couple’s investment for the additional offices totaled around $40,000 and were added with the intent of boosting residential work.
“We’re trying to really grow our residential line,” Hunter Lampe says. “I see commercial probably being at the top end right now. I expect it to eventually fall off.”
He says Xtreme Exteriors worked on roughly 150 homes last year.
“We’re going to try and increase that to 300 this year,” he says. “We’re going to push our marketing just as hard as we can over the next few years.”
Dianne Davis, owner of Dianne Davis Consulting LLC, says Xtreme Exteriors has been a client for six years. Her two-person agency’s advertising work for the company includes its website, social media management, Google ads, logo clothing and video production.
“About three years ago, it really grew as far as the amount of projects – ongoing and individual project work for them,” Davis says, adding she averages four to six hours per week on work for the Lampes. “There’s stuff I do every single day for them.”
Xtreme Exteriors is pretty much all Hunter Lampe has known professionally, starting the company by himself 20 years ago out of what he calls “a piece of crap old truck.”
“This is the only job I’ve ever had outside of working at Sonic for two weeks,” he says.
The employee count started to slowly build, but it wasn’t until 2011 that he opened his first office, near Springfield Skateland Inc. Summer Lampe says she came on board full time that same year after working the previous decade with Hunter’s parents at Lampe Insurance Agency. She handles all commercial billing accounts and helps market Xtreme Exteriors.
The couple, who were born and raised in Nixa, relocated the office to the Christian County town in 2013.
“He had this thought of opening this location in Nixa and building enough to be a siding showroom,” she says of her husband. “He wasn’t nervous, but I was nervous. It worked.”
Summer Lampe admits transitioning out of insurance into construction was a “big leap.”
“Hunter had this new office and needed some help getting his name out and getting people to come to the showroom,” she says. “I had a lot of growing to do because I wasn’t in marketing before that and kind of shy. Now, I try to be as involved as much as I can, and it’s really paid off.”
Renovations are ongoing for the Nixa office, which at 4,000 square feet, is the smallest for the company.
“The Kansas and Arkansas stores are new and fresh. Being the headquarters here, it’s fallen behind the other stores,” Summer Lampe says. “We’re just simply redoing our mock buildings inside and updating samples and products. We are halfway through it.”
Hunter Lampe says he eventually wants to open 10 offices, although no timetable has been set. He says Nebraska, Kentucky and Tennessee are on his wish list.
“We’re hoping to not have a fallback,” he says of company growth. “We’re going to go after it pretty hard over the next little while.”
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