Business as usual for CVB’s marketing plan

The Springfield Convention & Visitors Bureau public relations manager said she will continue to promote the city to three target groups: People within driving distance of Springfield, people in cities that have direct flights to Springfield and people in cities that have baseball teams in the Texas League, where Springfield Cardinals are members.

“You fish where the fish are,” she said of her focused marketing strategy.

In Wade’s five years on the job, she’s noticed that about 85 percent of Springfield’s visitors arrive via automobile. She’s been wooing that population during her entire tenure.

However, it was only last year that she started courting people in the direct-flight cities – Las Vegas, Atlanta, Chicago, Cincinnati, Dallas/Ft. Worth, Detroit, Denver, Minneapolis, St. Louis, Orlando, Fla.; and Memphis, Tenn. – and the baseball cities – Little Rock, Ark.; Wichita, Kan.; Tulsa, Okla.; Corpus Christi, Frisco, Midland and San Antonio, Texas.

Wade figured that narrowing her aim would work better than her previous tactic – “a shotgun approach.”

Click here for the full story from April 3.