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Burger King's U.K. division asked customers to also order from McDonald's and other competing restaurants.
"We never thought we'd be asking you to do this, but restaurants employing thousands of staff really need your support at the moment," Burger King U.K. officials said in a tweet.
The tweet was made as new restrictions are set to be put into place in England amid the coronavirus pandemic. The hospitality industry is among those hit hard by the economic conditions of 2020.
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