Burger King is tweaking its slogan to something slightly hipper: ” Be Your Way.”
It replaces the dated but culturally iconic "Have it Your Way," according to USA Today.
“We want to be talked about and connected to pop culture,” said Fernando Machado, senior vice president of global brand management at Burger King Worldwide, in a phone interview with USA Today. “We want to be an iconic brand way beyond quick-service restaurants.”
Read more from
USA Today.
[[In-content Ad]]
