Burger King plans nationwide launch of Impossible Whopper

After a test in St. Louis in April, Burger King is launching its Impossible Whopper nationwide.

The plant-based burger's sales were complementary to the regular Whopper, a spokesperson for Burger King parent company Restaurant Brands International said.

Chris Finazzo, president of Burger King North America, said the product is designed to "give somebody who wants to eat a burger every day, but doesn't necessarily want to eat beef everyday, permission to come into the restaurants more frequently."

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