Build your business with irreverent Twitter feed

Want to boost your business’s bottom line? Tweet a potshot at Vladimir Putin.
 
Companies are finding that having a sarcastic, provocative Twitter feed replete with swipes at current events and pop culture is better for business than simply tweeting out the day’s specials, according to Bloomberg Businessweek.
 
And stick with Twitter, the report advises. It’s still free, while Facebook is increasingly becoming a fee-based platform. Don’t think you’re witty enough to attract followers? Not to worry, there are now professionals who will create and populate a Twitter account for you.

Read more from Bloomberg Businessweek.