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Build-A-Bear partners with KFC on merch

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Build-A-Bear Workshop is partnering with KFC on a new merchandise collaboration.

A KFC bucket costume, pajama outfit and plush chicken leg are being rolled out.

"It's all about delivering playful, memorable experiences — served up with a side of KFC's signature comfort," Build-A-Bear President and CEO Sharon Price John said.

Read more from Nation's Restaurant News.

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