Bud Light hires actor John Krasinski for ad series

A popular Internet meme has inspired a series of humorous video clips for the nation’s best-selling beer brand, from a creative team that includes the actor, director and comedian John Krasinski of “The Office.”

The videos go by the umbrella title “Hold My Beer,” echoing a skein of clips uploaded to YouTube by the public along the lines of “Hold my beer and watch this” or “Dude, hold my beer and watch this," according to the New York Times.

Bud Light is sold by the Anheuser-Busch division of Anheuser-Busch InBev.

Read more from the New York Times.