Breitbart encourages users to boycott Kellogg's

After food maker Kellogg's decided to pull advertisements from Breitbart News, the far-right news site is striking back.

The website launched a petition yesterday calling on what it claims are 45 million monthly readers to stop buying Kellogg's products, including Frosted Flakes, Pringles and Eggo waffles.

"For Kellogg's, an American brand, to blacklist Breitbart News in order to placate left-wing totalitarians is a disgraceful act of cowardice," Alex Marlow, the site's editor-in-chief, wrote. "Boycotting Breitbart News for presenting mainstream American ideas is an act of discrimination and intense prejudice. If you serve Kellogg's products to your family, you are serving up bigotry at your breakfast table."

Kellogg's announced its decision Tuesday. It's among advertisers who have pulled ads after customer complaints over Breitbart's controversial populist, anti-immigrant worldview.

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