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Historic downtown Branson faces numerous challenges and opportunities related to the $420 million Branson Landing.
Historic downtown Branson faces numerous challenges and opportunities related to the $420 million Branson Landing.

Branson Landing changes face of downtown

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It seems no one in downtown Branson is neutral when it comes to the topic of Branson Landing.

Some see the $420 million, 95-acre development on the Lake Taneycomo waterfront adjacent to downtown as the herald of a new age. They believe the Landing will draw convention business and a younger demographic, creating an economic tide that will lift all boats.

Others see a prohibitively expensive project that will create unprecedented traffic problems and ultimately kill the historic central business district. They feel the project has already dealt a grievous blow to downtown by demolishing the lakefront resorts that once provided a steady stream of customers.

But advocates and opponents agree on one thing: The Landing is changing downtown Branson.

For the full story from the Aug. 22 issue of SBJ, click here.

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