Branson business groups push tourism tax renewal

Last edited 12:45 p.m., March 4, 2021

Branson business groups are advocating for residents to renew a tourism tax that generates millions of dollars annually.

The Branson Area Lodging Association, Branson/Lakes Area Chamber of Commerce & Convention and Visitors Bureau, Cox Medical Center Branson and Tri-Lakes Board of Realtors jointly are supporting the renewal, according to a news release.

“While Branson is a relatively small community of about 12,000 people, it provides a wholesome destination for millions of guests each year,” said William Mahoney, president of Cox Medical Center Branson, in the release. “The tourism tax allows us to provide the proper infrastructure to accommodate that many visitors.”

The tourism tax is mostly used for infrastructure improvements, though the city's website indicates 25% of the revenue is allocated for tourism marketing and promotional purposes. The tax charges 4% on amusements and 0.5% on restaurant sales.

On April 6, Branson voters additionally are being asked to renew the city's bonding capacity, which also is favored by the business groups, according to the release.

The city has identified some $80 million worth of infrastructure projects it plans to use the bond proceeds for, including a $26 million expansion of the Cooper Creek wastewater treatment center.