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Bowlero is rebranding

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Bowlero, the country's biggest bowling alley operator, is rebranding to Lucky Strike Entertainment following the acquisition of the Lucky Strike brand last year.

The name change reflects diversification at the company as it expands into family entertainment centers and water parks.

The rebranding is set to take place this month. The company's stock ticker on the New York Stock Exchange is changing to LUCK from BOWL.

Read more from The Wall Street Journal.

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