Springfield, MO

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Booked - Purple Cow
Mike Coonrod, sbjLive Producer

Booked - Purple Cow

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Brad Thomas, President of Silver Dollar City Attractions, says “Purple Cow: Transform Your Business by Being Remarkable” by Seth Godin is one of his all-time favorite books. Thomas says the book is about finding ways to be novel and unique in your business and it has many applications in a theme park world. Jim Collins “Good to Great” is another book Thomas recommends to teach you to aspire to greatness.

Duration: 1:32


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