In the era of the #MeToo movement, female empowerment is perhaps more important than it’s ever been.
Future leaders in the business and civic communities are growing up in a trying time for women. Mixed political rhetoric that plagues the country daily only adds to feelings of confusion and disillusionment, dividing us into extremes.
It should go without saying that we want our young people to grow into responsible and respectful adults who have the ability to think critically about all issues and wade through nonsensical rhetoric that is prevalent.
These goals can’t be accomplished with a product, but a shift in thinking is needed for adults of today feeding the minds of the women — and men — of tomorrow.
Springfield artist Ellen Schaeffer is back with two new sets of women’s history trading cards in her Persistent Sisters product line. It recently hit Kickstarter, and as of 10:30 a.m., already had $5,713 raised, ahead of its $4,500 goal, with 18 days to go. Side note: You may know Schaeffer from a now-removed mural she painted on the McDaniel building downtown that’s been renovated into The U student housing. I miss that captivating artwork every time I pass by that building.
Schaeffer’s first crowdfunding campaign last year was successful in bringing to life beautifully illustrated trading cards featuring women throughout history. That campaign succeeded with nearly $13,000 via 217 backers.
In her latest campaign, Schaeffer is focusing on women in politics, including the four female justices of the U.S. Supreme Court — Sandra Day O'Connor, Ruth Bader Ginsburg, Sonia Sotomayor and Elena Kagan. The cards are illustrated by Schaeffer and others, with a video advertising the campaign created by Springfield digital marketing firm Departika.
“Our women’s history trading cards are an accessible and engaging way to inspire and educate girls of all ages,” Schaeffer says in the video. “We believe girls can be anything.”
Perhaps the empowerment she speaks of can be brought about with trading cards, teaching girls from a young age that business, political and civic leadership positions are not, by any means, unattainable. At the least, it’s part of a larger picture where our worldview toward women shifts for the better.
I was taught by my mother, who I’d consider to be the head of my family, to be respectful to women and treat them impartially. I’ve attempted to live that ethos, and now as a father of two young girls, it’s my desire to pass that knowledge along.
You can do the same. Men, just because they are men, do not deserve higher placement in society. Neither do women, for that matter, but a level playing field is necessary to ensure fairness. It’s attainable, and it’s time.
The first of SBJ's forums detailing Economic Growth Survey results is held.
Scott Shotts, partner with Missouri Spirits, says when they started in 2011 there were approximately 300 distilleries in the U.S. and now there are more than 3,000 so competition has grown significantly. Diversification of their business model has helped them succeed.
Matthew Blystone of Theta Float Spa had the financial means to start the unique business, but used crowdsourcing for pre-orders to determine market interest in addition to gathering a nice cash reserve before opening.
Avery Parrish with the Springfield Regional Arts Council explains how businesses can display local art in their spaces for a fraction of the price of investing in a permanent collection. The corporate partnership program allows a business to select from a customized portfolio of local artists' work curated based on the company's mission and aesthetic that can be switched out every six or 12 months.
After a year of experiential market research, Danny Collins, 37 North founder and guide, found three ways they plan to expand. Some were anticipated and others were not expected until they …
Inspirational speaker Chad Porter shares his story of turning a tragic accident that took him to the darkest depths into a rewarding career as a motivational speaker and business coach.
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Danny Collins, 37 North founder and guide, took his experience as an expedition manager for National Geographic Unique Lodge of the World in Ecuador to start his Ozarks based outdoor activity company. Since launching the company, he has relied on post-trip evaluations and prospective customer input to guide the course.
Jennifer Rothschild, author and speaker, says, "With the blessing of the success that we've experienced came something I did not expect, which was the need to lead. And, I am a reluctant leader." She realized that her ministry was managed very well, but the ministry's most valuable asset, the people, were not being led well. She gives you three choices she had to make as a reluctant leader. Jennifer Rothschild was one of nine leaders who presented at the 2018 Springfield Business Journal's 90 Ideas in 90 Minutes.
Miles Boyer, Office Manager for the Southern Region of the Builders’ Association, recognizes they are competing for their members' time. That means doing new and different thing are of value to guarantee that their members will participate in classes and events.
Ömer Önder, owner of Springfield Diner, learns the results of a customer survey conducted by Longitude LLC. Dustin Myers and Jeremy Wells, owners of the branding agency, inform Ömer that his customers are looking for a shift in his menu offerings. Made to Order is an ongoing sbjLive documentary series in collaboration with Springfield Business Journal tracking the rebranding of a local restaurant. See ongoing coverage at: sbj.net/madetoorder